Designing meaningful experiences.
I bring a multidisciplinary lens to complex challenges, combining systems thinking, design strategy, and a bias for action. I'm drawn to messy, layered problems — and thrive in the space between insight, experimentation, and meaningful implementation.
Approach & Values
Reimagine the future
​Question the defaults. Explore the “what ifs.” Challenge assumptions to design the futures we actually want.
Go deeper than trends
Don’t just follow the noise. Investigate what truly matters and design from the inside out.
Tell a story
Translate complexity into clear, human narratives that align teams, clarify decisions, and inspire meaningful action.
Lead with empathy
Go beyond surface-level to create solutions that align with real human experiences and complex systems.
Great experiences are part analytical,
part imaginative,
and part
pure magic.
For over a decade, I’ve worked at the intersection of design, strategy, and community—helping turn complex ideas into thoughtful, human-centered solutions that make a meaningful impact. As founder of San Francisco UXD, I’ve built and nurtured a vibrant community dedicated to advancing design thinking, fostering collaboration, and exploring emerging challenges in design and society.
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Before fully embracing design, I gained experience in business development and marketing, which shapes how I approach problems with a blend of market insight, user empathy, and strategic thinking. This foundation helps me design solutions that don’t just function well, but also resonate deeply and create lasting value.
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